Level Up Your AI Marketing Youth to Unlock Profitable Progress

By Kate Soybean Choi and Minh Nguyen

July 2024

In this second part of our run on AI selling in APAC, we travel how dealers and makes can improve their AI marketing youth to drive business progress.

The 3 Levels of AI Marketing Youth

Ways to Level Up

Ask dealers about their top learning import in 2024, and it’s possible to be AI in marketing. With AI altering marketing skills, many dealers are improving their AI services on the job. A fresh study found that 60% of seller’s crossways APAC have worked with or been showing to AI or procreative AI.

An AI marketing youth roadmap can help dealers and products chart their progress with better effort. Outside exercise, dealers need a clear roadmap to classify the AI services vital to achieve their marketing objects.

The Three Levels of AI Marketing Maturity

To help dealers and products classify their AI marketing youth levels, Google specially made Accenture to investigate and study over 300 marketers in APAC. The study judged businesses’ gameness to take part AI in advertising and their progress in AI marketing use bags, discovery three levels of AI selling youth:

1. Explorers AI: Early-stage understanding of AI’s potential, just starting to experiment with AI.
2. Adopters AI: Have tested foundational AI capabilities but haven’t fully tapped into AI’s potential.
3. Leaders AI: Possess strong AI foundations and capabilities, looking to maximize AI’s value.

The review start that AI select few are more possible to reap important profits from using AI in promotion.

The Impact of Using AI in Marketing

Overall, most brands in APAC are AI adopters (65%), with the rest split between AI explorers (18%) and AI leaders (16%). In China and Korea, however, only a small percentage of brands—4% and 1%, respectively—are AI adopters. The higher levels of AI marketing maturity in these markets are due to robust domestic AI infrastructures, strong local business investment in AI, and a large AI talent pool.

AI Marketing Youth Stages in APAC Markets

Australia:

• Businesses are separated among AI travelers (11%), AI adoptive parent (84%), and AI leaders (4%), showcasing changing levels of AI advertising prime of life and possible for progress.

Smoothing Up to Drive Business Increases with AI

Once marketers and brands understand what it takes to reach the next level of AI marketing maturity, they can map their growth more clearly and unlock greater gains. For instance, in Singapore, 73% of AI explorers who matured into AI adopters reported business improvements, including better customer experience, increased efficiency and productivity, and enhanced creative output.

Qualities of the AI Marketing Maturity Levels

AI explorers, adopters, and leaders vary in their use of AI in marketing, partnerships, and talent pools:

• Explorers focus on productivity.
• Adopters emphasize creativity with limited strategic partnerships.
• Leaders integrate both productivity and creativity, incorporating partnerships into an ecosystem.

Steps to Level Up Your AI Marketing Maturity

For AI Explorers:

• Prioritize actual application of AI in areas like content ideation, trend analysis, forecasting, and chatbot training.
• Shape companies with important AI specialists and raising in-house AI flair.

For AI Adopters:

• Broaden AI use beyond internal processes to media planning, A/B testing, and ad sentiment analysis.
• Join an established network of AI experts and invest in a team of AI talents.

For AI Leaders:

• Use AI for ad performance prediction, user experience optimization, and delivering highly relevant content.
• Quantify the impact of omnichannel marketing using tools like Meridian.
• Re-market to high-value customers with Predictive Audiences and create high-quality photo and video assets with tools like Product Studio.
• Use Mission broad match and Routine Max drives for highly related ad satisfied.
• Three-Step Takeaway to Accelerate AI Marketing Maturity

assess

• your AI marketing maturity level.

Identify

AI use cases aligned with your business and marketing objectives and in-house capabilities.

Prioritize

use cases and collaborate with partners to maximize your efforts.

Discover how far ahead other markets in APAC are in adopting AI and how you can stay ahead in the first part of this series about the AI journey of APAC marketers.